Princess Kate releases behind the scenes video of how her Shaping Us campaign came alive


The Princess of Wales released the ‘Shaping Us’ campaign last month.

kate middleton

Kate revealed her ‘Shaping Us’ campaign last month (Image: PA)

The Princess of Wales has released a behind-the-scenes video of how the ‘Shaping Us’ campaign came alive. The clip was revealed on Kate’s social media platforms, @earlychildhood.

The tweet also read: “We have had such a wonderful response to Layla’s Story so we thought we’d share a little sneak peek behind-the-scenes film of how we brought it to life.”

The video features behind-the-scenes footage of people working on creating the figure of Layla – the child at the heart of the video promoting her new campaign.

The sweet video gives a royal fans a glimpse into Kate’s latest work.

kate middleton

The behind-the-scenes video was released on Tuesday (Image: Instagram/earlychildhood)

At the pre-launch event, which took place prior to the release, Kate spoke candidly of the importance of the campaign.

Her campaigning for Early Years has fast become her “life work”, having devoted over a decade to promoting the issue.

The 41-year-old has spent more than a decade championing the issue and highlighting the importance of the first five years of a child’s life.

Speaking about her passion for the early years Kate previously said: “The campaign is fundamentally about shining a spotlight on the critical importance of early childhood and how it shapes the adults we become.

princess kate

The 41-year-old is a mother-of-three (Image: PA)

“During this time we lay the foundations and building blocks for life.”

She added that during the first five years is when we “understand ourselves”, “understand others” and “understand the world in which we live”.

She claimed that, within her work, she hopes to “help [to] raise future generations of happy, healthy adults.”

The Princess is passionate about early years and childhood development (Image: PA)

The 41-year-old shares two sons, nine-year-old Prince George and four-year-old Prince Louis, and one daughter, seven-year-old Princess Charlotte with Prince William.


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