The Duchess of Sussex may be relaunching her popular lifestyle blog, with the renewal of the site’s trademark sparking speculation of an imminent comeback.
Meghan Markle holds umbrella for elderly man in 2018
Unbeknownst at the time, the Duke and Duchess of Sussex would serve for less than two years as a working couple, ultimately stepping down from their duties in early 2020. Now, it has been reported that Meghan could be setting up her defunct blog for a comeback, but some royal commentators have claimed the relaunch has been a long time coming.
Christine Ross and Christina Garibaldi, hosts of the Royally Us podcast, discussed the speculation of The Tig’s comeback earlier this month.
“This is almost unsurprising because the way she left The Tig was a bit mysterious,” said Ms Garibaldi. “I think it still has a holding page, saying ‘thank you for everything’. It was a strange way to close down a website that was never ever going to relaunch.
“The fact that it could be coming back, I don’t think is a surprise to many people. It has so often been compared to Gwyneth Paltrow’s brand and Kourtney Kardashian’s Poosh, so I think there is definitely space in the market for this kind of website. The question is: how popular will it become?”
Ms Ross quipped: “I’m sure the website would crash. But we’ll have to wait and see.”
The Duchess of Sussex launched her blog in 2014
Meghan used The Tig to talk about beauty, fashion, food and travel
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The Royal Family should focus on “self-preservation” if the Duke and Duchess of Sussex attend the King’s Coronation.
After launching in 2014, The Tig was on track to become “the next Goop”, the lifestyle and wellness brand launched by Gwyneth Paltrow in 2008, according to Cosmopolitan.
Named after her favourite Italian wine, Tignanello, Meghan said a sip made her understand “what people meant by the body, legs, structure of wine”. It was “an aha moment at its finest”, she wrote on her blog. The wine became her shorthand for the feeling of suddenly understanding something, thus her site was devoted to “those Tig moments of discovery”.
Meghan wrote about a wide range of subjects including, but not limited to, her dog, cooking, fashion, books on her “badass reading list,” personal revelations and self-love.
Though Meghan shut down the site almost five years ago, saying “goodbye to The Tig” and its readers, it has become a source of fascination for royal watchers, with the blog recreated by fans for others to explore.
It was an end of an era for the Duchess when she bid farewell to her “passion project” before marrying into the Royal Family. While it has been reported that Meghan was forced to shut down her blog because of her royal relationship, a source close to the former Suits star denied to People that this was the case.
Meghan had a recurring role on Suits at the time of her site’s launch
The insider told the publication that “The Tig has been a labour of love for Meghan, but it’s a full-time job”.
Meghan officially closed that chapter of her life with a post titled, “The Tig: Farewell, Darling”. She thanked her “amazing community of inspiration, support, fun and frivolity” for “three beautiful years” of “adventure”.
“After close to three beautiful years on this adventure with you, it’s time to say goodbye to The Tig,” she wrote at the time. “What began as a passion project (my little engine that could) evolved into an amazing community of inspiration, support, fun and frivolity. You’ve made my days brighter and filled this experience with so much joy.”
“Keep finding those Tig moments of discovery, keep laughing and taking risks, and keep being ‘the change you wish to see in the world.’ Above all, don’t ever forget your worth — as I’ve told you time and time again: you, my sweet friend, you are enough. Thank you for everything,” she concluded.
Meghan bid farewell to her ‘passion project’ in 2017
However, Meghan has previously renewed The Tig’s trademark. In 2019, it was continued to prevent “false branding, to avoid others purporting to be the Duchess or affiliated with her,” a spokesperson for the Duchess told People.
At the time, Meghan was a working member of the Royal Family, who take tax money from the British public and are unable to run commercial enterprises. Therefore, The Tig, which made Meghan $80K a year, had to be brought to an end.
Meghan, who no longer works on behalf of the Royal Family, has pursued several commercial ventures since she and Harry stepped down from their public duties, including a podcast, a children’s book and Netflix series.
Meghan and Harry announced their engagement in November 2017
If the Duchess chooses to relaunch her blog, is believed ‘The Tig 2.0’ will focus on “food, travel, fashion, the arts, design, conscious living, and wellness”.
Experts and commentators have pointed out the comeback as another way for Meghan to gain greater control over her public image.
Speaking to Express.co.uk, historian Marlene Koenig said both the Duke and Duchess “are determined to control their own narrative,” adding: “News about Harry and Meghan are going to come from Harry and Meghan.”
Meanwhile, PR expert Jordan James indicated that The Tig is a perfect way for the couple to do so, previously telling Express.co.uk: “Ultimately, if done right – meaning every action is done with careful forethought and consideration – I believe there’s every chance for Meghan Markle’s beloved lifestyle publication ‘The Tig’ to not only make headlines (for the right reasons) but thrive once more too, hopefully going some way to help her gain control over her public image.”
Meghan spoke about her desire to tell her own story during Netflix’s Harry & Meghan
During her interview with The Cut last year, she said: “There’s literally a structure by which if you want to release photos of your child, as a member of the family, you first have to give them to the Royal Rota.
“Why would I give the very people that are calling my children the N-word a photo of my child before I can share it with the people that love my child? You tell me how that makes sense and then I’ll play that game.”
Then, during her and Harry’s Netflix documentary series, she stressed the importance of “telling her own story”.
Source: EXPRESS CO UK