Meghan Markle’s initiative branded ‘misguided way’ at ‘bolstering’ reputation and brand

845

MEGHAN MARKLE’s 40×40 initiative, unveiled during her birthday video last week, is a “misguided” attempt to demonstrate her compassion which is more likely to a means of “bolstering her brand”, a royal expert has claimed.

In the brief clip posted on she and Prince Harry’s Archewell website, Meghan revealed that she had persuaded 40 friends, including “athletes, artists, and world leaders”, to contribute “40 minutes of mentorship to support women re-entering the workforce”. Despite the initiative receiving public support from a number of celebrities and Princess Eugenie, Jonathan Sacerdoti, a regular commentator on Sky News as well as a contributor to The Spectator, was unconvinced.

He told Express.co.uk: “I think there are various approaches for the uber-wealthy, or privileged to help others in life.

“It’s obviously a problem that I think one has when one has a great deal of wealth or privilege.”

He explained: “We see people like Jeff Bezos, for example, and Bill Gates and others who are exceptionally wealthy as a result of commerce, or business activity that they’ve engaged in, often having made it from zero, but not always.

Meghan Markle

Meghan Markle’s video was a way of “bolstering her brand”, said Mr Sacerdoti (Image: Archwell)

Prince Harry juggling

Prince Harry juggling behind Meghan in the clip (Image: Archewell)

“And I think that they have come up with ideas like giving away most of their actual financial wealth when you look at people like Warren Buffett, and Bill Gates.

“They’ve made this commitment this pledge that they will give up that much of their wealth, and even Lord Ashcroft in the UK has signed on to that.”

Many people with large amounts of cash had decided they needed to take steps to “redress the balance” by giving away most of their actual wealth in their lifetimes, Mr Sacerdoti said.

Meghan Markle Prince Harry

Meghan Markle and Prince Harry were interviewed by Oprah Winfrey earlier this year (Image: GETTY)

He added: “Now I think that the approach being taken by Meghan and Harry doesn’t seem to be that one, because they talk quite openly about wanting more money.”

In the course of their explosive interview with Oprah Winfrey, the Duke and Duchess of Sussex had seemed to suggest their only source of income was the money left to Harry by Princess Diana, Mr Sacertdoti pointed out.

He said: “In their mind, obviously they’re short of cash, compared to what they would like.

Princess Eugenie

Princess Eugenie is also supportive of Meghan’s idea (Image: GETTY)

Hillary Clinton

Hillary Clinton is among those supporting Meghan’s initiative (Image: GETTY)

“But of course in the minds of many other people, just the $14million spent on their house could do an awful lot of good in society, an awful of a lot of compassion could be expressed through donations of that size.

“I don’t know how much money they give to charity, they might do so quietly.

“If so, my hat’s off to them, it’s the best and most selfless way of giving money to charity, so I’m not commenting on what they do or don’t give I just don’t know.

“But I certainly know that it’s a clear choice to portray themselves as living in a very luxury lifestyle, to make videos like that, to surround oneself with celebrities to make one’s acts of so-called compassion, to rally one’s celebrity and wealthy friends to try to give 40 minutes to the poorer person.”

Mr Sacerdoti suggested: “That just seems to me a misguided way of trying to show compassion and kindness towards others.

“Some would suggest it might be aimed more at bolstering their reputation and brands, than it is intended to actually help many real people.”

The video also featured a baffling cameo by Harry himself, who was shown standing outside the window behind Meghan juggling.

Prince Harry Meghan Markle

Prince Harry and Meghan Markle now live in California (Image: GETTY)

Meghan also raised eyebrows by drinking tea from a china cup in what some concluded was a subtle dig at the Queen.

Explaining her idea in a statement posted on the couple’s Archewell website, Meghan said: “I believe mentorship is one way to help women regain confidence and rebuild their economic strength, and for my birthday, I have asked 40 friends, activists, athletes, artists, and world leaders to help kickoff a global effort by contributing 40 MINUTES OF MENTORSHIP to support women re-entering the workforce.

“With this time, I hope they each help someone advance a professional life on her own terms, and, I hope that they inspire countless others to give 40 minutes of their time as well.”

The message was backed by high profile figures including Hillary Clinton and Princess Eugenie.

SOURCE: EXPRESS CO UK

Diana Legacy Header Logo Image
inbox gif

Get Update News In Your Inbox:

Delivered by FeedBurner

Latest Update News Images Videos of British Royal Family

↑ Grab this Headline Animator

Instagram
Instagram