Kate Middleton masterminds Cambridges’ ‘brilliant’ new strategy to promote Royal Family

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KATE, the Duchess of Cambridge is masterminding the Cambridge’s new media strategy, according to royal author Angela Levin, who suggested the Duchess had helped her husband overcome his hatred of the press.

The author of Harry: Biography of a Prince said the Duke and Duchess of Cambridge’s media strategy has helped ensure they can control press coverage

The royal expert said that Kate was behind the move to “give the press a little in the hope they are left in peace”.

Ms Levin explained: “I think it’s brilliant because, as we know, Prince William hated the press, based on how he believed they treated his mother.

“I think Catherine has helped him over that by learning how to take photographs herself, putting the children out there clapping for the nurses and front liners.”

The debut post on YouTube begins with the couple relaxing on a sofa (Image: YOUTUBE)
The debut post on YouTube begins with the couple relaxing on a sofa (Image: YOUTUBE)

She added: “So, she gives them a bit in the hope that they then leave them in peace.

“And because they’re so charming and so natural, then people don’t want to hide behind a bush and take photos because the public wouldn’t like that.”

The debut post on YouTube begins with the couple relaxing on a sofa, with Prince William joking to Kate: “Be careful what you say now because these guys are filming everything.”

The YouTube launch video also shows previous engagements including Kate shearing sheep during a visit to a Lake District farm and William sitting with Sir David Attenborough to promote his Earthshot prize.

Angela Levin singled out Kate for praise in crafting the Cambridges' connection to the public (Image: GETTY)
Angela Levin singled out Kate for praise in crafting the Cambridges’ connection to the public (Image: GETTY)

In one included clip, an outtake from this year’s St Patrick’s Day video, Kate tells William: “You don’t need to roll your Rs.”

Within 24 hours of the channel’s launch, the couple posted a new video of a call Kate made to a four-year-old leukemia patient Mila Sneddon, who was part of the Duchess’s Hold Still photography project.

The project, which includes photographs taken during Britain’s pandemic lockdown, has also been turned into a book that will be released on Friday.

ROYAL FAMILY TREE

The Duke and Duchess of Cambridge’s media strategy has helped ensure they can control press coverage (Image: EXPRESS)

The Cambridges already use Twitter and Instagram to promote their work.

It marks a busy week for the Cambridges, who released a new picture of Princess Charlotte to mark her sixth birthday on Sunday.

Last week, the couple also marked their tenth marriage anniversary with a professionally shot video of the family at their Norfolk home and on sand dunes.

The couple has also changed their Instagram handle from Kensington Royal to ‘Duke and Duchess of Cambridge’.

Source: EXPRESS CO UK

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