‘Bold and powerful’ Kate Middleton’s transformation as she ‘finds purpose’ in new role


EXCLUSIVE Royal expert Afua Hagan lifts the lid on Kate’s transformation and how she has excelled under the pressure of becoming the Princess of Wales while still managing to champion good causes.

The importance of a child’s first years has been more than a decade-long venture for Kate as evidenced by her landmark 5 Big Questions survey, her frequent visits with ties to the wellbeing and early years development of children as well as meetings with experts in the field. But the launch of her latest campaign, Shaping US, highlighted not just the new stage of her passion project but also the royal’s own personal transformation.

“She’s definitely come into her own,” says royal commentator Afua Hagan as she highlights her newfound confidence when delivering speeches, such as the one at the pre-launch event for Shaping Us on Monday evening.

Ms Hagan notes that the improved tenacity in her public speaking is likely because she’s discussing a topic she really cares about.

“At first when she was delivering speeches it wasn’t entirely the best but she’s now dealing with something she really really believes in,” she told Express.co.uk. “And when you’re talking about something that you really care about you’re going to be more passionate about it and I think that’s coming across.”

The commentator added that it’s clear Kate has “found her purpose” and she’s excelling in delivering that to the public.

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Kate, Princess of Wales, has blossomed this week as she launched her new campaign (Image: Getty)

The Princess Of Wales Visits Kirkgate Market In Leeds

Kate has been busy promoting her campaign this week (Image: Getty)

Longstanding royal commentator Richard Fitzwilliams agreed, and noted how she has “grown in confidence” recently.

He said that Kate has fast become the Royal Family’s safe pair of hands, adding: “The Royal Family has been under a lot of pressure recently so [her new campaign] is especially significant at a time like this.”

The Princess of Wales is the perfect example of the Firm’s “keep calm and carry on” approach in the face of the Duke and Duchess of Sussex’s barrage of explosive claims against the Royal Family in recent months.

She shows how the Royal Family doesn’t trap you, it opens doors, he said, adding: “You’re looking at William and Catherine who are devoted to their roles as a member of an institution where they don’t feel trapped, they feel they can achieve things.”

In Prince Harry’s infamous tell-all interview with Oprah Winfrey, the Duke said he felt “trapped” as a senior member of the Royal Family and also claimed that his brother and father are also “trapped” by the monarchy.

The Prince And Princess Of Wales Attend Pre-Campaign Launch At BAFTA

Kate wore a stunning red trouser-suit for the pre-launch of her campaign (Image: Getty)

The Princess Of Wales Speaks With Roman Kemp About The

The Princess of Wales chatted to Roman Kemp this week to promote her campaign (Image: Getty)

This approach explains why the Princess has such a large following, as the public rely on her to “just get on with the job”, Ms Hagan said.

“She doesn’t speak out of turn, she doesn’t rock the boat – she just gets on with it. That’s why people respond to her.”

And her campaigning on Early Years is gaining traction, especially as Kate has received the backing of leading voices in the area, including radio DJ Roman Kemp, mental health advocate Fearne Cotton and Happy Baby Happy Mum podcast host Giovanna Fletcher.

The Princess of Wales Visits University of Leeds

Kate has come across confident in her delivery (Image: Getty)

The Prince And Princess Of Wales Attend Pre-Campaign Launch At BAFTA

Kate is ‘coming to her own’ an expert has said (Image: Getty)

Kate becomes first Princess of Wales since Diana and says she will ‘create her own path’

Catherine, the Duchess of Cornwall and Cambridge, has become the first royal to be named the Princess of Wales since Princess Diana.

“There’s absolutely no question that she’s making a mark here,” said Mr Fitzwilliams. “It’s a wonderful example of how, backed by a royal, you can achieve a great deal in a field that has not been much recognised before.”

Kate’s new ambitious campaign, described as her “life’s work”, is aimed at raising the profile of the crucial period of a child’s development, from pregnancy to the age of five.

She intends to devote the rest of her working life to highlighting how what happens in a child’s first five years often dictates how happy, healthy and confident they will be throughout adulthood.

Kate’s transformation isn’t just in the delivery of her campaign, but also in her appearance. Her outfits have become bolder – in both colour and style – in what experts suggest shows that she has found an extra level of confidence.

On Monday night she exuded confidence in an eye-catching red trouser suit and the week before she stepped out for an engagement wearing a bright fuschia number

The Prince And Princess Of Wales Visit Windsor Foodshare

Kate wore a pink number for a visit to a food bank (Image: Getty)

Donia Youssef, campaigner and award-winning children’s author, commented that Kate “appears to be taking ownership over her image in ways that are both fashionable and powerful… one can’t help but feel inspired by Princess Kate’s newfound confidence”.

PR expert Shannon Peerless suggested Kate’s shift to bright colours is to ensure she is centre stage when giving important speeches. It is also a bold statement of intent.

“Bright colours equal visibility and Kate, as a brand, needs to be even more visible than usual with the launch of her campaign,” said Ms Peerless, managing director at marketing and branding agency 10 Yetis.

The late Queen Elizabeth II was famous for her colourful looks as a means to ensure she was visible when she stepped out in public – and Mr Fitzwilliams said Kate appears to be taking inspiration from this.


The Princess of Wales Visits University of Leeds

Kate became the Princess of Wales last September (Image: Getty)

Whatever the reason behind her new wardrobe, it appears to be working, and this week has been a resounding success for the Princess.

Her hard work behind the scenes in preparing for the launch has paid off and shown she’s capable of bearing more responsibility and scrutiny as she steps of from the Duchess of Cambridge to the Princess of Wales.


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