Over the past few years, sustainability has been at the forefront of many people’s minds. With it being brought to the centre of the fashion industry, more and more labels are doing what they can to increase their ethical fashion.
AJ Joshi, CEO of Zessoo told Express.co.uk: “Sustainable clothing is important because the fact is as people are shopping at home during COVID lockdown and have been forced to change their habits, they are over consuming in many ways.
“The likes of Boohoo and ASOS and many other companies offer free returns, and thus, people are over ordering, and trying things on at home, and then sending stuff back. This not only increases massively the carbon footprint, but increases returns.”
As well as matching her outfits to the places she is visiting, Meghan is also using her large platform to promote ethical fashion and influence people’s brand choices.
From big names like Stella McCartney and Gabriela Hearst to small brands like Pippa Small and Figue, the Duchess incorporates sustainable fashion into her outfits and accessories.
Stella McCartney is a high-end designer brand that is a fur-free, vegetarian brand that believes in respecting the environment and using sustainably sourced materials where they can.
AJ added: “When it comes to clothes, after they are returned, more often than not they are destroyed because they can’t be reused, especially under the current climate. This causes a problem in sustainability.
“This makes it important to try to use sustainable clothing, buy degradable clothing – sustainability doesn’t just go by the type of material used, it goes with the production side as well. The employers are being overworked in a tight environment, which again is not good under this current climate.”
From using organic cotton, to recycled nylon and polyester, Meghan has turned to this brand on several occasions, including her wedding day. She wore a stunning halter nack maxi white figure hugging dress following the wedding ceremony by the sustainable brand.
For Remembrance Day in 2018, Meghan also wore a stylish Stella McCartney black coat. Other royals who sport the brand include Kate Middleton and Sophie, The Countess of Wessex.
During a royal visit to Birkenhead, Meghan accessorised her red outfit with an elegant gold bracelet from a sustainable brand.
Bar Jewellery, which is London based, uses recycled materials to make their hand crafted jewellery pieces.
As well as jewellery, Meghan also sports eco-friendly handbags including a £172 clutch bag from American brand Kayu.
Accessorising her white dress in 2018 when she attended a society wedding, the Kayu bags are made from straw, wood and shell. They are also all handmade by women co-operatives in the Philippines, Indonesia and Malaysia.
The brand also uses waste materials and pays its bag makers a fair wage.
Gabriela Hearst is another designer label which Meghan has been seen sporting on a handful of occasions.
The first occasion saw her wearing a chic black midi gown by the eco-friendly brand which costs a whopping £1,000.
With sustainability at the forefront of Gabriela Hearst’s brand, the materials are made from deadstock that would otherwise go to waste.
AJ continued: “Meghan Markle’s influence is incredibly important. She is a role model, a public figure and is someone that people look up to.
“For her to take that stance, shows that no matter where you are in life, wearing sustainable clothing and brands shows that it is good and doesn’t mean that you are lowering your standards in any way.”
Rothy’s is a brand that has been sustainable since it launched in 2015. It’s materials used to make clothing include plastic water bottles, eco-friendly outsoles, vegan and nontoxic adhesives as well as recycled foam insoles.
Meghan wore a pair of Rothy’s black ballet pumps whilst touring Australia alongside Prince Harry.
Sustainable clothing items often come at an expensive price due to the effort that goes into making these pieces eco-friendly. Meghan’s Rothy’s black flats cost around £120.
The brand also reduced their packaging as much as they can and they ship their shoes directly in the shoe boxes rather than adding an outer box.
Rothy’s website states: “All Rothy’s are carefully crafted with eco-friendly materials in our sustainable manufacturing workshop. From our signature thread made from repurposed plastic water bottles to our bio-based algae strobel boards (aka the spot under the insoles), we choose each material carefully.”
The CEO of Zessoo added: “ The planet, sustainability and climate change is the number one priority. The other problem we have is that sustainability has dropped down the importance list, as many people are focused on other things.”
On Meghan’s most recent appearance she also rocked another sustainable fashion number.
Speaking to Fortune magazine about social media, the Duchess styled a strappy low neck dress from sustainable fashion label Hope For Flowers.
The £253 dress is made from organic cotton and linen as well as using fibres from wood from sustainable forests.
Other celebrities who are huge fans of the brand include Oprah Winfrey.
Lalla Bronshtein, stylist and owner of eco-friendly fashion label LallaRR told Express.co.uk: “The Duchess of Sussex has been celebrated for her massive support of sustainable fashion, appearing in numerous ethical brands since entering the British royal family. The former Royal uses her clothing to quietly send a signal to the public of the importance of sustainable fashion to the plant.
“A number of times Megan Markle has been seen in Stella McCartney a designer known as the trailblazer for sustainability in the Fashion industry.
“Megan Markle is also a fan of sustainable luxury label Gabriela Hearst and has shown her support for the brand, when she appeared at the Commonwealth Day Service at London’s Westminster Abbey with a Gabriela Hearst emerald satin bag.
“She has also shown support to smaller and emerging sustainable labels like British handbag label DeMellier and French sneaker brand Veja, She’s equally happy to support Sustainable high-end high street brand Reformation as well, all of which making Meghan Markle fast-becoming a huge influencer to the sustainable fashion industry.”
Source: EXPRESS CO UK