Meghan Markle now MORE INFLUENTIAL than Kate says SHOCK report
MEGHAN Markle has taken the crown from her glamorous sister-in-law Kate, the Duchess of Cambridge, as most powerful fashion influencer among the British royals in 2018, it was revealed.
The Duchess of Sussex is influencing more the fashion industry and consumers than the future Princess of Wales, according to the annual fashion report published by the global search platform Lyst. Meghan, who took the world by storm during the past month upon joining the Royal Family, has been heavily influencing fashionistas with her style, sending royal fans into frenzy with every outfit she chooses. Meghan’s first official visit to Nottingham in December set the tone of how much influence the new royal would have upon fans.
Less than a month after Prince Harry and her announced their engagement, in November 2017, Meghan met royal fans carrying a burgundy tote bag by Scottish brand Strathberry, which went sold out within minutes.
Givenchy and Stella McCartney, the stylists chosen for her two outfits on her wedding day, on May 19, saw huge spikes in their search and requests after she wore them on May 19, Lyst said.
And even her day-to-day look hugely influence people, as any designer wore by Meghan cashes in on average a 200 percent increase in search demand over the following week.
According to Lyst, Meghan came third in the worldwide ranking, with only powerful social media stars Kylie Jenner and Kim Kardashian ahead of her.
The Duchess of Sussex’ success caused Kate, Prince William’s wife, to tumble down in the ranking and lose her reigning position.
The duchess, who gained the fifth place in last year’s report, has now slid outside the top ten, placing at the 16th position.
To create its report, Lyst studied the impact of celebrities’ outfits using a combination of social, search and sales data points.
The platform monitored the changes in fashion demand caused by famous people’s fashion choices.
It took into account social media mentions, press coverage, global search, and sales response.
While there are no signs of conflict between the two royals over their popularity, the arrival of Meghan into the royal palaces has sparked a bitter conflict between royal fans.
According to royal commentator Victoria Arbiter, supporters of Meghan and Kate divided themselves “into two very defined camps” and they “don’t seem to cross over terribly well.”
She told Express.co.uk: “If Kate steps out and does something then all the Sussex fans start grumbling and vice versa, it’s an extraordinary thing to see.
“They just like to pit these two women against each other which is a shame because I think both women have got so much to offer.”
Upon joining the Royal Family, Meghan brought with herself fans she gained during her career as an actress.
Ms Arbiter added: “A lot of new royal watchers who have joined the fold simply because they adore Meghan simply don’t understand how that type of reporting works, they see it as an attack.
“We’ve suddenly got a lot of Americans who are interested in the Royal Family and this is fantastic, it’s great that the monarchy can appeal beyond the United Kingdom.
“But the American community doesn’t have anyone like the Royal Family so they can only liken them to celebrities or politicians.
Source: EXPRESS CO UK